DALLAS, Sept. 5 (UPI) -- An attempt in Texas to set a Guinness world record for the largest group of dancing cheerleaders came up short, event organizers said.

Those putting on the Saturday event, including a television network launching a series about cheerleaders, hoped to break the existing record of 297 set at a cheerleading competition in Tennessee last year, The Dallas Morning News reported.

Organizers contacted thousands of middle schools, high schools and cheerleading clubs and posted a YouTube video so participants could practice beforehand, the newspaper said.

But when the time came to dance their way into the records books, only about 100 cheer enthusiasts had gathered at Frisco Memorial Stadium north of Dallas.

Setting records is not always easy, official Guinness judge Mike Janela said, but it's also not always the point.

"Even when they do fall short, they wouldn't be here for that long if they weren't having fun," he said. "And sometimes that's just as important."

The cheerleaders didn't seem disappointed at missing the records.

"Don't we get a T-shirt?" asked Paige Needles, a sophomore at Episcopal School of Dallas who belongs to a local club called Cheer Athletics. "I mean, for a free T-shirt, it's worth it."